Sunday, August 28, 2011

Hidden Cost or Real Charges

A question I often get is in regards to charges and fees. Too often, we are taken for granted with these two terms. Get a credit card with low interest, miss a payment and you'll learn quickly about hidden fees and charges. I have personally met people who were hit with hundreds of dollars in charges; it's scary. As a DJ,  we want to eliminate these fears to be sure you can enjoy your day without worry.



I know dozens of DJ's in my area. many of these DJ's don't chage for an array of services. When I ask about how they cover the expenses, they just laugh and say, "We just charge even more, this way we can make money on the services that are "included."" In other words, the cost just went up so they can tell you they don't charge for extra expenses.

Here is a list of expenses that I frequently encounter:


  • Custom Lighting
  • Extra Equipment
  • Longer Cabling
  • Rental of a Generator
  • Extra Access to the Venue
  • More Labor for Complex Setups
  • Extra Travel Time
  • More Gas for Travel
  • Wear & Tear on Vehicles
  • Custom Gobos (price ranges $10-$500)
  • And many, many more...


I can see how clients would be scared of "hidden fees." Hidden expenses make us all frustrated. I'd encourage other DJ's to take my advice and itemize the expenses for your clients. Show the client what they are paying for and how much it cost. Obviously, if you spend an extra $200 on a custom gobo that will only work for this one client, they don't expect you to cover that expense. I don't feel that any client would be against paying for expenses that are legitimate.

At M.R.K.E., we will itemize all your expenses, so you can see where your money is being spent.

Sunday, August 14, 2011

Think about!

Last night I went to a wonderful wedding as a guest. I attended this event with my girl friend who knew a few people. It was interesting sitting on the other side of the table. I get the opportunity to observe weddings a couple times a year, which can be great to give a new perspective.

This wedding was beautiful. Decorated and embellished with the best of traditions. From lace to live musicians, this crowd was into the celebration. Held on at old farm with tents and barn conversions, I had to tip my hat to the creative mind of the bride.

The Wedding went well, but I noticed the format seemed awkward. Guest seemed confused about where to go, what to do and when to do it. Needless-to-say, this was resolved with support of the Grooms men. Despite the the awkward transitions, people still enjoyed themselves, the conversation and food and drink.

Part of the awkward nature of the arrangement was the dance floor. This floor was located in the back end of this beautiful old barn. I get it, it was the ambiance. But, the DJ was setup in a stall; I assume to give room for more guest to dance. I approached him to introduce myself and I noticed a few issues. The speakers where not placed above guest head room. What occurs here is, when guest stand in front of the speakers, the music dies on the dance floor. The DJ turns up the music and blast the guest standing in front of the speakers. The table had a linen draped over it, and it did not extend to the floor. This DJ (who was using vinyl, not needed) had cables strewed about and a cheap plastic white milk create on top of the table. He used a laptop (good for music selection and fast searching), but it had no case and the wires dropped about the table. Little was too simplistic; my observation correct noting later that it was difficult to see guest. It's difficult to go to a wedding an not take notes on how others perform.

Despite how others feel the setup should look, one would agree that on a ceremonial celebration, everyone should be dressed appropriately. Well, I felt our DJ let us down in that department too. He was a bit young, maybe mid-twenties. He wore khaki cargo pants and a sort-of white shirt (I think it was white at one time) but I couldn't tell through the wrinkles. He did have a tie on earlier in the night, but it didn't match the wedding party. (Something I insist on to give flow and continuity.) I acknowledge him, shook his hand and went about mingling with guest.

After the dinner, the bride and groom cut the cake and moved over to the dance floor for the first dance. This is where everything fell apart. The DJ announced the dances. Despite the music being too loud, because the speakers were too low, he had a pleasant voice when he left out the "Yups", "Sups", and "Yo Yo's". I was elated to find another great Hip Hop Wanna Be DJ as the entertainment. Let me remind you, this was a more of a traditional family. I kept my comments or judgements to myself, although I could see my girlfriend could read my mind. You never know the connections between event staff and the party. So, it behoves one to refrain. I thought, maybe he's a cousin, someones brother or a close friend just trying to help this wonderful couple save money. (i.e...Don't Do It) Thinking it was a lack of experience, I stayed the course unil...

This would be fine, if he cleaned up the wires?

This is where I need to pause and say, unless you're a Hip Hop artist and you want your wedding with that format, it's generally not appropriate for ALL of your guest. Yes, the DJ proceeded to scratch over the "Slow Dance" songs of the Bride & Groom, Father & Daughter and even the Mother & Son. Now let me say, I get the scratching. Done purposefully and appropriately, it can liven up a dance floor. Kids in high school dances appreciate it. At a wedding reception, I had a difficult time adjusting. I chuckled after a guest turned around and asked me, "Is he really scratching?" I had to sorrowfully admit, "Yes, he is." I decided to wait a bit longer for the dance floor to open.

Now the bridal party invited everyone to the dance floor. I figured this would be a great time to get a waltz, trot or even a disco dance in with the girl friend. As you step in sequence to music for waltz (3 count beats) or foxtrot (4 count), I learned that it's difficult to focus when there is random scratches over the music. Enough was enough. We said our good byes and left. It was an hour drive home and my girlfriend and I had a long conversation. She expressed how wonderful the decorations and ceremony was, but she did notice the poor sound, lack of flow (execution) and of course the DJ who should have assumed the responsibility for the event execution.

Here's my point of this post. Brides, Grooms and Parents of, please DO NOT think about the aspects of your special day in terms of "How can I cut more cost?" Obviously, cost are a determining factor of your event. But, how do you want guest to leave your event? What do you want them to remember? I'll obviously write a letter to this couple thanking them for opportunity to witness their nuptial. But, I will always remember this DJ. I won't recall much about the food; it was acceptable, but bland. The bland food will not overpower the memory of the young kid trying to figure our how to be a wedding DJ at this poor brides wedding.

Read my post on COST. This post explains pre and post survey's of brides expenses. Time and time again, surveys have concluded that Brides and Grooms wish they had spent more money on the entertainment, rather than flowers, attire or food. Strangely enough, many repeat these mistakes.

Think about it. Do you really want to trust a cousin who DJ'd in his college dorm room, at a bar or night club, to DJ your special day? Understanding guest needs, genre, generational differences and blending these elements into a seamless night so that you can be pampered is not easy. It takes experience, equipment and most of all, attention to detail by your DJ/EmCee. Don't fall into the trap of trying to save a couple hundred dollars and leave you guest talking for years about how the awful entertainment. Let them talk about how amazing you were because the DJ took all the extra steps to ensure you were the focus of the day.

Thursday, August 4, 2011

Why Hire A DJ?

When ceremonies first played music, most of the music was played by family or town musicians. Then musicians were contracted. With the invention of recorded music, radio stations needed employees with personality and musical knowledge to play songs that would attract listeners. In the case of a ceremony, function or dance, you want to be sure what is being play will get dancers on the floor. When people dance, they comment on how great of time the event was.

Although we're labeled DJ's (Disc Jockey's), our jobs have morphed into something well beyond that of a musician. Today, DJ's must understand the planning process, electrical loads, music, timing, a multitude of genre, lighting and microphone skills. Gone are the days of a DJ for hire who only plays music and never says a word.  


M.R.K.E had designed it service to include much more than a "DJ." We will assist in design, planning, implementation, programming, song selection and more. We're a beginning to end service that will work our best to make your event spectacular. We provide music that is timed and integrated into seamless transitions that will keep guess dancing throughout the night. 


Why not hire a band? 



We will work with you and your band at a reduced cost. Many DJ's will give you the positives of DJ service and not the drawbacks. Obviously, a DJ is not a full live band, but they are still musicians. We play a different instrument that is not easily controlled. At M.R.K.E., we'll can appreciate the ambiance of a live band. Schedule a consult now and see if we can accommodate the times when you band will not play. Yes, your band will take breaks, make mistakes and even have a limited set list. Unfortunately for us, we do not take breaks or forget cords. 

The Advantages of a DJ:

With a DJ, you get unlimited song selection, lighting, planning, collaboration, programming and interaction. We can plan classical from the Mid-sixteenth Century to today's pop hits. Our specialty is Top 40, upbeat dance music. We can accommodate a wide variety of request and mix those songs in at appropriate times.

One of the strongest points of a DJ is the ability to collaborate with other vendors. DJ's can be extremely flexible to changes. They can assist and accommodate other vendors with the implementation of your event plans. A good DJ will let the videographer and photographer know exactly what time each event is happening and where it's going to take place. As the night goes on, it will be your DJ who will ensure events follow your timeline. 

Wednesday, August 3, 2011

Your Wedding Budget

If this is the first time you’ve considered hiring, you’ll find that everyone knows someone who could do it for you. Don’t be swayed by a favor in exchange for making or breaking your wedding day. The ability level of DJ’s and the equipment of DJ’s vary greatly from one to another. In 1999, Modern Bride conducted a survey of brides after their wedding. The survey found that most brides wished they had spent more on their entertainment, and less on food or attire.

The average cost of a wedding, according to “The Know”, is $27,800. The 1999, Modern Bride conducted a survey before and after brides weddings. They discovered that many brides did not budget appropriately. They asked two specific questions, “What percent of your reception budget was spent on those items?” and then “What factor proved most important to the success of your wedding?” The results are graphed below.
In my interviews with wedding and event planners, budgeting for entertainment should be at least 10-15% of your budget for weddings and 50% or more for other events (School Dances, Corporate Functions, etc...). If your wedding budget is $10,000, then you should allow $1,000-$1,500. IF you’re budgeting $20,000, then $2,000-$3,000 should be your entertainment budget. According to brides surveyed, they wished they had allocated more than 4%, when they acknowledged that the entertainment was the the largest determining factor at the reception.

The results of this survey indicate that brides did not allocate the correct budget for their entertainment. It is through a consultation with a DJ that you can learn about what a DJ can offer concerning entertainment. Entertainment can offer much more than music. Entertainment also includes, equipment, lighting, programming, planning, organizing, rehearsing. Do you want to risk your wedding, just to save a few hundred dollars on entertainment? If entertainment is a major factor of your reception, shouldn’t you budget accordingly.

Keep in mind, when you receive quotes from DJ’s, experience, equipment and lighting will affect the cost. Not all DJ’s understand equipment and lighting; it’s investment is enormous. Your special day must be prepared with a knowledgable, experienced and equipped DJ. Ask your DJ for a breakdown (itemized list) of services rendered, this way you can compare what’s being offered. This way, you’ll make an educated and unbiased decision to ensure your day will be a success.
Bride Statistics*...
  • 72% of all brides say they would have spent more time choosing their reception entertainment.
  • Almost 100% say they would have spent more of their budget on the entertainment.
  • During wedding planning, Brides say their highest priority is their attire, followed by the reception site and caterer -reception entertainment is among the least of their priorities. Within one week after their reception, 78% of Brides say they would have made the entertainment their highest priority!
  • When asked 81% of guests say the thing they remember most about a wedding is the entertainment.
  • 65% of all couples that chose a band to entertain at their wedding, said, if they had it to do over again, they would have chosen a disc jockey
*These statistics were published in St. Louis Bride & Groom Magazine in 2003. Sources include: Simmons, 2001; USA Today, 2002; National Bridal Service, 2001; The Knot, 2002; Brides Magazine, 2001.