Hidden Cost or Real Charges

A question I often get is in regards to charges and fees. Too often, we are taken for granted with these two terms. Get a credit card with low interest, miss a payment and you'll learn quickly about hidden fees and charges. I have personally met people who were hit with hundreds of dollars in charges; it's scary. As a DJ,  we want to eliminate these fears to be sure you can enjoy your day without worry.

I know dozens of DJ's in my area. many of these DJ's don't chage for an array of services. When I ask about how they cover the expenses, they just laugh and say, "We just charge even more, this way we can make money on the services that are "included."" In other words, the cost just went up so they can tell you they don't charge for extra expenses.

Here is a list of expenses that I frequently encounter:

• Custom Lighting
• Extra Equipment
• Longer Cabling
• Rental of a Generator
• Extra Access to the Venue
• More Labor for Complex Setups
• Extra Travel Time
• More Gas for Travel
• Wear & Tear on Vehicles
• Custom Gobos (price ranges $10-$500)
• And many, many more...

I can see how clients would be scared of "hidden fees." Hidden expenses make us all frustrated. I'd encourage other DJ's to take my advice and itemize the expenses for your clients. Show the client what they are paying for and how much it cost. Obviously, if you spend an extra $200 on a custom gobo that will only work for this one client, they don't expect you to cover that expense. I don't feel that any client would be against paying for expenses that are legitimate.

At M.R.K.E., we will itemize all your expenses, so you can see where your money is being spent.